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Class Action Suit filed Against Amalie AOC, LTD. For Its Marketing and Sale of Obsolete Motor Oil in Florida

Class Action Suit filed Against Amalie AOC, LTD. For Its Marketing and Sale of Obsolete Motor Oil in Florida

Kanner & Whiteley, along with its co-counsel, have filed a class action lawsuit against Amalie AOC, LTD. At issue is Amalie’s XCEL Premium Motor Oil. The product is rated API SA, a motor oil service category that has been obsolete since 1930. As stated in the complaint, “Despite the fact that it should not be used in automotive engines, Defendant continues to sell the Product, using product packaging conveying the impression that the Product is meant to be used in modern passenger car automotive engines. The label not only misleads reasonable consumers, but also contains flat-out falsehoods.”

Interestingly, and an important note for all consumers to consider and take heed of when buying motor oil, the complaint sites the very words of the Vice President of Amalie in an interview in 2003 as evidence that the company knows what it is selling (“cancer”), and why (profit).

In the 2003 interview, Amalie’s Senior Vice President of Sales and Marketing Dennis J. Madden said “There’s no question that it’s not good for today’s engines. I tell people, ‘It’s not going to give your car a heart attack. It’s more like cancer.’ But a lot of people are only concerned with price and they’ll buy that stuff because it’s 30 cents cheaper. And as long as people are going to buy non-detergent oils, and other companies are going to sell them, we feel like we have to compete.”

Although the lawsuit is specific to products sold in Florida, the Petroleum Quality Institute of America (PQIA) cautions consumers that it has observed this product in a number of other states and issued alerts about them.

Adding to this, PQIA advises that Amalie is not alone in selling API SA and other motor oils meeting only obsolete specifications. In fact, unfortunately, it is not uncommon that PQIA observes other brands on the shelves that only meet obsolete specifications. Further, it can be difficult for consumers to distinguish these products from motor oils meeting current specifications considering the front labels often project a modern stylized look and include language suggestive of a quality product. With that, consumers are advised to always read both the front and back labels on the bottles and look for the API Service Category. Click for API Service Category timeline.

Whereas PQIA brought the Amalie XCEL (API SA) issue to the attention of the Chief, Bureau of Standards Division of Consumer Services Florida, Department of Agriculture and Consumer Services several times in 2015, the XCEL Premium motor oil brand meeting only an API SA Service Category continues to populate retail shelves in Florida and elsewhere, and is also sold online. In addition to the fact that it only meets an obsolete specification, PQIA also advised the state of Florida that an API SA oil cannot be a multi-viscosity product (as implied by the XCEL label) since and SA does not contain additives. But until the state of Florida takes action, PQIA cautions consumers to be aware that obsolete motor oils that can or have the potential to harm engines are still in the market and unfortunately not hard to find. To avoid them, READ THE LABELS.

See related links below:

BRANDON OPALKA v. Amalie AOC, LTD
XCEL Premium Motor Oil SAE 10W-40 API SA, SB in Washington, D.C.
XCEL Premium Motor Oil SAE 10W-30 API SA, SB in Washington, D.C.
XCEL Premium Motor Oil SAE 10W-40 API SA, SB in Sarasota, FL

Categorised in: Labeling, Motor Oil, PQIA Quality Reports

1 Response »

  1. I can’t figure out how any company can get away selling oil that it is out of current API specs…
    What is wrong with blenders that even Market these products??
    Not only should they be sued like this one is but fined heavily and be put out of business..
    This industry needs better regulations to prevent any one from selling oils that do not meet API specs.

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