The independent resource for information and insights on the quality and integrity of lubricants in the marketplace.

Pinnacle Addresses Labeling Issue

Pinnacle Addresses Labeling Issue

The PQIA is pleased to report that Pinnacle Oil Holdings is Taking Swift and Decisive Action to address an ATF labeling issue.

In Monday’s publication of PQIA News, we reported on three samples of ATF PQIA examined that had issues. One of the products of concern was Thorntons Premium Multi-Purpose ATF. At issue was the absence of OEM specifications on the label. Without such specifications shown, consumers are unable to determine if the ATF is appropriate for use in their vehicle.

We are pleased to report that Pinnacle contacted PQIA today with a letter stating that the company is acting to address the labeling issue. CLICK to read letter.

The Petroleum Quality Institute of America applauds Pinnacle’s action, and the action we reported on yesterday that RelaDyne took to address issues with its ATF label. MORE

Seven ATF Examined; three have issues

The Petroleum Quality Institute of America reports on seven brands of ATFs. Although the results of tests conducted on samples of four of the brands are consistent with their labeled claims, PQIA found issues with three.

Samples with issues
BullseyeATFA ThorntonsATF DuraMaxATF

Note: PQIA has been advised by both RelaDyne and Pinnacle that they have acted to address the issues.

The results of the tests conducted on the samples below are consistent with their labeled claims
SuperSCustomPlusDM PMATF MAG1ATF AccelATFFront

The PQIA created the following Quick Reference guides to help consumers understand the evolution of automatic transmission fluid (ATF) specifications and the viscosity requirements for some of the most common specified for use in transmissions currently on the road.

Click to Enlarge

Automatic Transmission Fluid Timeline


ATF Viscosity Specifications


On the Wire and In the News

1 Response »

  1. Although the blender of this product is to blame for a substandard product the company selling this product is lacking in quality control of the finished product and allowed it to be put on the shelf and sold to consumers. I see a problem with this when products sold that do not meet minimum API specs. Companies need to be more responsible for the finished product to assure customers are getting lubricants that do not harm their engines or transmission.
    Thank you PQIA for testing and reporting these type of bad products.

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