The independent resource for information and insights on the quality and integrity of lubricants in the marketplace.

Do you know what you are buying?

Ninety percent of those in the know in our industry would not have their car serviced with engine oil without knowing the brand, viscosity grade, and API Service Classification of the product used.

The Petroleum Quality Institute of America conducted a survey completed by 161 industry participants, including major oil companies, independent lubricant manufacturers, lubricant additive suppliers, and others, in September 2012.

Interesting and very telling takeaway from the survey is that 90% of those in our industry responding to the survey would not have their car serviced with engine oil without knowing the brand, viscosity grade, and API Service Classification of the product used. They say consumers have a right to this information to protect them from fraud and product misrepresentation. In addition, such information is critical to assuring their warranties remain intact.

Click here for survey results

2 Responses

  1. Mr Glenn;
    And when they get that info do they have answers to whether those lubes are Group III+ (Petroleum base),or 100% synthetic( P A O’s)? Can the installer answer that question?
    Will they know by the Installed cost? When lube companies claim “extended service capable”,can the user get an answer as to “How LONG”?
    Chances are they will not. . It is just not discussed. But,it is critical to Total cost of use of a Lube.
    Those that warrant a mileage interval are 50% less costly over the LIFE of the lube ,on average,than the other”Synthetics” ,and proven for over 35 years.by it’s pioneer.
    Your excellent service is the ultimate platform for clearing up this confusion,and is appreciated by committed Lube suppliers.
    We are seeing that on each report. Congrats ! !
    Regards, Big Al

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  2. I don’t believe that most people don’t at least know the “brand” of oil they are using. I sell oil and one of the hardest things to do is to get them to switch brands. I would guess there is a percentage that doen’t know what brand they are using but it’s probably closer to 40% or less.

    Again most people are going to a quick lube or service center. They are relying on the installer to choose the right viscosity and API Service Classification. If a customer is using a quality name brand oil they are normally getting the latest API class. Now the question is are they getting the right engine manufacture oil rating is another question. That is so fractured that it’s almost impossible to know or even find the right oil for say a BMW. Most owners just stick with Mobile1 where they are at least in the “ball park”.

    You can bet 100% of my customers know which brand they are using and what weight. Most wouldn’t know or even care about API class.

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